New-market entry
Start conversations in the market you want to enter.
You know what your business can deliver. Entering a new geography or sector means finding the buyers for whom that offer matters and understanding what they need before they will consider it.
SGS builds and runs a focused acquisition campaign to reach those buyers and develop relevant commercial conversations.
Finding the right buyers in a new market · 1:03
Presented using Stuart’s AI avatar. Captions included.
01
A defined market and a practical question
The starting point is an established offer and a market you want to develop. That might be a new country, a region where you have little presence, or a different sector with a use for your service.
We agree which customer group to approach and what you need to learn. You may want to establish who has a relevant requirement, which parts of your offer attract interest, or what objections your sales team will need to address.
02
Put your offer in front of relevant buyers
We research suitable companies and decision makers, adapt the approach to their circumstances and prepare the messages for your review. The campaign then runs through agreed channels, with responses and follow-up managed by SGS.
Interested prospects are qualified against the criteria we set together. Your team receives the context to progress suitable discussions, including what the buyer has said, known timing and any questions that need your expertise.
03
Use the response to decide what comes next
Alongside the prospect and conversation records, you receive a review of the responses: where interest appeared, which objections recurred and what remains unknown. We distinguish what buyers actually told us from our interpretation.
That evidence helps you decide whether to continue, refine the offer or concentrate on a different customer group. A campaign gives you evidence from the people reached; it cannot settle every question about a market.
04
Your part in the work
You provide the offer, relevant customer evidence and someone able to progress sales discussions. We agree geography, language coverage, channels, duration and review points before starting. You remain responsible for local delivery arrangements, substantive sales discussions and commercial commitments.
Start a conversation
Where do you want to win business next?
Tell us where your offer already works, which market you are considering and what you need to establish. We can discuss a campaign with a clear scope and decision point.
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