Reach the customers you want to win.

01

When this is useful

You have an established B2B offer and can point to the value customers receive. You want to reach more businesses like the ones you serve well, with someone responsible for the research, initial approaches and follow-up.

We begin with the work you want to win, the customers it suits and the evidence that makes your offer credible. That gives the campaign a specific commercial purpose.

02

From research to a sales conversation

We agree which companies and roles to approach, then research what makes your offer relevant to them. You review the proposed approach and messages before outreach begins through the channels agreed for your campaign.

As people respond, we answer the questions within our scope, clarify their interest and involve you when your expertise is needed. When a suitable person agrees to a sales discussion, you receive the correspondence, the reason for their interest and any known requirements or timing.

You can see the companies approached, meaningful replies, meetings booked and meetings held. Your feedback on proposals and business won helps us judge which activity is contributing and what needs to change.

03

What your team takes forward

We agree what makes a conversation worth handing over. That includes a suitable company, a person with relevant responsibility and interest established in the exchange. We make unanswered questions clear.

Your team leads substantive discovery, proposals, negotiation and closing, and delivers the work you sell. SGS manages the agreed acquisition activity and keeps the prospect history available to you.

04

Agreeing the engagement

The build and ongoing operation are scoped separately. Before starting, we agree the target market, channels, responsibilities, review points and fees. The work is shaped around your offer and capacity to take on customers.