Sponsor prospecting
Find sponsors with a reason to be part of your event.
Your event brings together an audience that matters to particular businesses. SGS helps you identify those businesses, reach the people responsible for sponsorship and develop conversations around the opportunities you can offer.
Event Sponsorship Prospecting · 1:03
Presented using Stuart’s AI avatar. Captions included.
01
Start with the sponsor’s commercial interest
For a conference, exhibition or festival, sponsor relevance depends on the audience, the available benefits and what a business wants to achieve. We review your packages and audience evidence with you, then agree which types of sponsor are worth approaching.
The event date, budget cycles, existing relationships and category restrictions shape the campaign. This work is most useful when your packages are ready to discuss and there is time for sponsors to consider them.
02
Research, outreach and follow-through
We research suitable companies and the people responsible for relevant sponsorship or marketing decisions. Each approach connects your event and package with a credible commercial interest for that business.
SGS manages the agreed outreach and follow-up, responds within the approved package information and clarifies interest. Questions about bespoke rights, pricing or commitments come back to your team.
When a prospect is ready to discuss sponsorship, we pass over the conversation history, the package or audience that interests them and any known timing, budget information or unresolved questions. We keep unknowns explicit.
03
What your team provides
You supply the audience evidence, available packages, prices, event dates and existing sponsor or prospect relationships. We agree exclusions and qualification criteria before outreach starts.
Your team leads sponsorship discussions, negotiates terms, signs agreements and delivers the benefits promised to sponsors. SGS is responsible for the agreed prospecting work and the context handed over.
04
See where interest is developing
Reporting separates companies approached, meaningful responses and sponsor discussions. Your updates on agreements and payments complete the commercial picture.
We agree the prospecting fee, campaign period and review points before starting. The scope depends on your packages, target sponsors and time available.
Start a conversation
Which sponsors would make sense for your event?
Tell us about your audience, available packages and event date. We can discuss whether a focused prospecting campaign would make a useful contribution.
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